(Web Design in Cambodia, Digital Marketing Agency, restartbox.com)- OkCupid, a famous U.S. dating website, has recently mismatched its users with a view to helping the company refine the product, the IAC/InterActive Corp service said.
As a result, though, couples told they were bad matches, unwilling to exchange four messages used to gauge romantic interest.
The experiments, according to co-founder Christian Rudder, would help OkCupid to enhance its technology and services, while an IAC spokeswoman said the company planned to continue with these experiments, which are known in the business as A/B testing.
“Most ideas are bad,” Rudder stated. “Even good ideas could be better. Experiments are how you sort all this out.”
Unsurprisingly, though, director of the Internet ethics program Irina Raicu felt experimenting on users without their consent could cost the company credibility.
“They are messing with emotions and with communications,” she said. “That’s different than other things we are A/B tested about.”
OkCupid Experimenting on Users for Its Technology’s Sake
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