Thursday, July 31, 2014

Google rolls out product ratings on its product listing Ads


Well-known Web Design in Cambodia, Digital Marketing Agency, Google has officially introduced product ratings on its Product Listing Ads and with these ratings consumers can see the 5-star rating system appear on PLAs on Google search and Google Shopping.

According to Mike Capsambelis, Product Manager of Google Shopping, we believe these ratings will help differentiate products across google.com and google.com/shopping and will help merchants drive more qualified traffic through Product Listing Ads. In initial tests, product ratings also helped increase click-through-rates of Product Listing Ads.

It is recommended that merchants wanting product ratings included in their PLAs complete the product ratings form.

The product manager said: “Product ratings are one of several extensions we may show with Product Listing Ads, so please note that just because a product has reviews does not mean that we’ll always show ratings.”


Google rolls out product ratings on its product listing Ads

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