Well-known Web Design in Cambodia, Digital Marketing Agency, Google made new search waves when it introduced updates to its local search algorithm, called Pigeon update aiming to deliver improved local search results, with enhanced distance and location ranking parameters.
Google says the new local search algorithm ties deeper into the site’s web search capabilities, leveraging hundreds of ranking signals, along with search features like spelling correction capabilities, synonyms and Google’s knowledge graph.
When it comes to how the Piegeon update solved Google’s Yelp problem, Search Engine Land reported it looks like Yelp and other local directory-style sites are benefiting with higher visibility after the Pigeon update, at least in some verticals.
And that seems logical since, as Google said, this update ties local results more closely to standard web ranking signals. That should benefit big directory sites like Yelp and TripAdvisor — sites that have stronger SEO signals than small, individual restaurants and hotels are likely to have.
Pigeon Update aims to Improve Local Search Results
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