Tuesday, September 9, 2014

Google’s Android One Expected to Spell Troubles for Samsung


(Web Design in Cambodia, Digital Marketing Agency, restartbox.com)- Following Google’s announcement that it would team up with India’s mobile phone manufacturers to produce lower priced smartphone, the Android One, analysts are now of the belief that the partnership will trigger problems for South Korean tech company Samsung already losing share in emerging market.

“A major threat for Samsung is that Android One will accelerate the race to the bottom on smartphone pricing,” said Neil Mawston, a UK-based analyst at Strategy Analytics.

“Android One now makes Google a foe, not just a friend, for Samsung.”

And Rachel Lashford, a Singapore-based analyst at tech research firm Canalys, doubts if Samsung could and should adopt Android One for its cheaper phones.

“Samsung needs to figure out whether it’s going to stay in (the) market at the lower end and come lower or whether it’s going to maybe focus on higher level segments,” said Lashford.


Google’s Android One Expected to Spell Troubles for Samsung

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