Tuesday, September 2, 2014

Google stops showing authorship in search results


Well-known Web Design in Cambodia, Digital Marketing Agency, Webmaster trends analyst John Mueller reveals that it is the difficult decision for Google to stop showing authorship in search results.

According to Mueller, Google tests showed removing authorship did not generally appear to reduce site traffic or increase ad clicks.

Mueller writes: “We’ve gotten lots of useful feedback from all kinds of webmasters and users, and we’ve tweaked, updated, and honed recognition and displaying of authorship information. Unfortunately, we’ve also observed that this information isn’t as useful to our users as we’d hoped, and can even distract from those results.”

For Mueller, Google is “strongly committed” to expanding support of structured markup such as schema.org and Google will continue to use it to show rich snippets in search results. We make these kinds of changes to improve our users’ experience.


Google stops showing authorship in search results

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