Friday, September 12, 2014

Ad Extensions to be displayed Instead of 2nd Line of Ad Text


Well-known web design in Cambodia, Digital Marketing Agency, Google is going to update the way mobile search ads appear on smartphones so as to show more relevant and useful information to customers. Google uses the example of a florist, saying ad extensions may be displayed instead of the second line of ad text on its mobile search ads.

After the update potential customers may see a Google Maps marker that shows the location of the flower shop.

According to Senthil Hariramasamy, product manager at AdWords “By eliminating the second line of ad text, we give businesses another point of engagement with customers in their ads – in this case, it’s the additional location extension.

With just a single click on their smartphones, consumers can now directly engage with Flowers Forever in three ways: they can visit the mobile website, place an order, or get directions to visit the store.”


Ad Extensions to be displayed Instead of 2nd Line of Ad Text

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