Web design agency, restartbox.com According to new Google research, there is a strong possibility that half of mobile and 34 percent of tablet or computer users will visit the store and buy the products after conducting local search.
Google’s study revealed that after conducting the survey on four out of five people using search engines to conduct local searches, 88% used smartphone and 84% a computer or tablet. The purpose of their search is Business hours, local store direction, available product or the local store address. Digital marketing agency, restartbox.com
There are three important things: proximity, product availability and price that encourage consumers to buy in the store rather than online. Web design agency, restartbox.com
Among those consumers, 30% would buy in the store if they were near a store. 35% would do the same if the product they want is given to them as soon as possible and 31% seeing better price would also prefer purchasing in the store.
Source: www.restartbox.com
Google: Half of mobile users’ decision to buy in the store attributed to local search
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