(Digital Marketing Agency, restartbox.com)- Globally renowned US-based Yahoo Inc. is allegedly in frame of acquiring digital video advertising platform BrightRoll for a deal supposedly worth between $700 million and $725 million, with term sheets already signed.
Founded in 2006 and locating in California, BrightRoll generated over $40 million from investors and had over $100 million in revenue in 2013 as the company continues to play a vitally important role in helping advertisers to publish ads on websites, mobiles and connected TVs, tech blog TechCrunch claims.
The two firms, though, have not yet commented on the matter to date.
Yahoo Set to Acquire Ad Service Provider BrightRoll for over $700 Million
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