Well-known Digital Marketing Agency, According to a study by the Interactive Advertising Bureau (IAB) and PwC, Internet ad revenues have reached a historic half-year high at $23.1 billion, up 15 percent from half-year 2013. The unprecedented revenue is largely due to a surge in mobile advertising dollars.
This year, mobile revenues went up 76 percent to $5.3 billion from the $3 billion reported at half-year 2013. While $2.5 billion came from mobile display, $2.7 billion came from mobile search.
Joe Laszlo, senior director of the mobile marketing center at IAB, is convinced that there is a lot of overlap in mobile and desktop ad buying. The senior director says: “If you do a search ad buy in Google, almost by default it’ll include desktop and mobile. There’s a combination factor that’s going on there that’s very interesting.”
He continues: “Technologies like responsive design make it easier to build an ad that changes size and shape to fit the devices audiences have. I think this line between the desktop world and the mobile world is going to get more blurry.”
Internet ad revenues reach historic high at $23.1bn
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